Advertising sales agents, often referred to as account executives or advertising sales representatives, sell or solicit ads primarily for newspapers and periodicals, television and radio, websites, telephone directories, and direct mail and outdoor advertisers. Because such a large share of revenue for many of these media outlets is generated from advertising, advertising sales agents play an important role in their success, and designing a creative resume for this industry is imperative if you want to stay ahead of the competition.
More than half of all marketing/PR professionals work in the information sector, mostly for media firms including television and radio broadcasters, print and internet publishers, or cable program distributors. Firms that are regionally based often need the help of two types of marketing reps, one to handle local clients and one to solicit advertising from national advertisers. Print publications and radio and television stations employ local sales agents who are responsible for sales in an immediate territory, while separate companies known as media representative firms sell advertising space or time for media owners at the national level with their own teams of advertising sales agents. If you are employed in media representation work exclusively through executives at advertising agencies, called media buyers, who purchase advertising space for their clients that want to initiate national advertising campaigns, then you must understand that presenting a resume that strategically markets yourself is essential if you want to land an interview.
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