People want to be seen with a company and be associated with a company with a great branding strategy. This also applies to people. Now you must be thinking how can you objectify a person? Branding is the perfect way to get noticed and attract attention from all the right sources. You want to highlight your efforts and your achievements, while protecting your image and painting it in a positive light. This is just as important as branding a product and marketing it. Here are six important tips that will help you create and promote your personal brand;
1) Avoid Shameless Promotion
Organizations that tend to give something back to the society and to their customers, instead of focusing on just increasing their sales, are the ones that create a greater impact. Get a warmer exception by disguising your promotion by not trying to sell yourself all the time. It might sound counterproductive but trying too hard will never work in your favor. Instead, engage the people and show genuine interest in their issues. Try to help them by trying to find ways to promote your own agenda.
2) Tend To Your Appearance
How you look can make a difference. You want people to take you seriously when they first meet you. Therefore, present yourself in a composed image and be very careful to wear something that looks clean, smart, well managed and comfortable. Think about which type of people you want to target when you are branding yourself to get the response you desire and to help them feel comfortable while associating with you.
3) Business Cards
No matter what position you are on, use business cards to identify yourself and to build a network of people around yourself. Choose a business card design, shape and style that suits your age and position. Also, consider e-cards that can be shared via text messages and emails.
4) Revamp Your Resume
Before you send or show your resume to anyone, shape it up according to the source that you are sending it to. Determine who will be reading it, what’s the position, why they are hiring, whether your resume is specifically tailored for that specific position or not, what kind of language prevails in that organization, what is their mission and vision and what do they value. Check out our resume services to learn more.
5) Research Your Industry
Branding yourself will be an easier process if you gather knowledge about what is really going on in your industry. Stay up to date with all the latest news and innovations to develop your career. This will help you have deeper and meaningful conversations with market leaders and experts. If they are impressed with your valuable insights, knowledge and research, they are more likely to accept you in the inner circle.
6) Help Out
One of the best ways to help someone remember you is by helping them or providing them with a solution for something that will make their interactive experience with you much more memorable and easier for them to recall. People tend to remember those people more who find it their priority to help others.
These are just some tips that will help you brand yourself in a positive light to help connect you with your peers and other experts in your field.