Your Resume is Your Personal BrandJustin Olsen, CPRW
Personal branding is the process in which people and their careers are labeled as brands. The personal branding concept suggests that success comes from self-packaging, or the creation of an asset that pertains to an individual, leading to a unique and strong first impression.
Your resume is just that, a unique and distinguishable presentation of your personal brand that nobody else can claim but you! When creating a resume, you must make it memorable and desirable so that employers will not be able to resist meeting with you to discuss potential opportunities.
There are several ways to do this, but the most important is making sure you highlight any accomplishments on your resume that you attained throughout your career so the reader can gauge your ability to produce future results for their company. Your very own career achievements are what set you apart from other candidates and define your personal brand. For example, if you are a seasoned sales professional, things you might want to showcase would be how you helped generate $3.5 million in additional revenue as a direct result of your efforts. Convey how your key strengths are transitional into a new career and why you feel you are the “only” candidate for the job. Have confidence in your abilities and demonstrate this on paper. Self-confidence is a major turn-on for hiring managers as they like to see someone who feels secure in the benefits they have to offer the organization.
Your attitude also has a lot to do with how you are perceived in the professional world to others. If you mope around all day complaining to your colleagues about how you didn’t get the raise you expected or how you feel underappreciated, eventually people will start forming a negative opinion of you and you might lose some good references if they are ever needed during your next job search. Attitudes are contagious and life is all about choice. Therefore, don’t go around blaming others for your non-success or shortcomings. Instead, face your fears and try to discover why you might not have gotten the raise or promotion then find a way to improve yourself.
Many people do struggle to find their personal brand when they are out of touch with who they are and what they represent as a leader. This leads them to fall into a difficult place of allowing others to represent their brand on their behalf, either through references or letters of recommendation. While some of these might be beneficial as an addition to your application, the words of others may not always accurately portray your personal qualities. That’s why it is extremely important that you put a lot of focus into your resume and make sure your personal brand is a remarkable reflection of why you are different.